Co-creation workshop to define a drug brand plan

What did Adelphi Targis provide?

Before launching a new drug, our client wanted to analyse the patient journey, detecting actionable needs and hot spots for which it could offer solutions to both the patients and the healthcare professionals that interacted with them.

A strategic workshop was set up, involving the participation of the team in charge of the drug (medical, marketing, etc.), the brand strategy was built and actions were defined.

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