Interactive slide kit for MSLs

What did Adelphi Targis offer?

Every medical centre and every healthcare professional presents highly specific needs and circumstances. This makes the interaction between MSL and clinicians very complicated, particularly when a drug with several indications and treatment options that depend on the characteristics of the centre or on clinician preferences is involved.

With a view to creating material that would make it possible to construct a discourse adapted to each interlocutor and to focus interaction on the messages and information that are really relevant to each clinician, Adelphi Targis proposed the creation of a browsable slide kit programmed to model the information to be conveyed depending on the questions and the needs of the recipient.

The material also contained the key messages, graphic-format support material and the relevant references.

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